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Raise the bar! Albert Heijn joins!

Raise the bar! Albert Heijn joins!
29 november 2018
All chocolate fans and Serious Friends pay attention..

BREAKING NEWS from Tony's FAIR 2018. Our Chief Chocolate Officer Henk Jan, together with Henk van Harn (Vice President of Sustainable & Non Food) from Albert Heijn and Antoine de Saint-Affrique (CEO) of Barry Callebaut, announced on the stage of Tony's FAIR that we are going to work together.

Alberth Heijn will be the first company to purchase cocoa according to the five sourcing principles of Tony’s Chocolonely, they will do so for chocolate brand Delicata, and will join us in our mission. Setting an example works! Wooow, we’re so proud!

From March 2019 on, the Delicata bars can be found on the shelves in Alberth Heijn with their own slave-free button. The cocoa beans in the cocoa mass of the Delicata bars are traceable and purchased at a higher price at Tony’s cooperatives in Ghana and Ivory Coast. Albert Heijn will enter an active and long term partnership with the cooperatives. Barry Callebaut, the biggest chocolate maker in the world, facilitates this collaboration by individually separating the processes from cocoa to chocolate.

Tony’s Chocolonely was founded to make 100% slave free chocolate the norm. We are an impact organization who makes chocolate. Together we can make more impact. That is why we open up our way of working for others to use as well. Tony’s Open Chain is the ‘open source’ platform where every chocolate company can find all the needed knowledge and tools. Such as Tony’s Beantracker or the Child Labour Monitoring and Remediation System, which are both implemented at all the cooperatives of Tony’s Chocolonely. Open source? Oh yeah, Tony’s meets Silicon Valley. Because together we move faster.

Albert Heijn is the first to join Tony’s Open Chain, with their chocolate brand Delicata. A first step and mark our words, many will follow. Together with Albert Heijn and Barry Callebaut we will raise the pressure on the cocoa industry to eliminate illegal child labor and modern slavery. Together we make all chocolate 100% slave free! Let’s Raise the bar! 

Read the official press release, which was send out today together with Albert Hein and Barry Callebaut (link)

*What are the five sourcing principles again? Ok, here we go: 1. traceable beans, 2. higher prices, more than the certification premium, 3. long term relationships, 4. strengthen the cooperatives and 5. ensure the quality and productivity together. The sum of these five principles is what makes a living income for a cocoa farmer possible. The first crucial step to end social misconceptions. Anonymity also disappears from the chain, you know who harvests the cocoa beans and also under which conditions.



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je hebt een limited in je mandje zitten, daar kun je geen normaal product bij doen.

zullen we de inhoud van je tassie vervangen voor de limiteds?

nee yes, excellen

oké, wat wil je doen met deze wikkel

Wil je deze wikkel aanpassen, of een nieuwe maken op basis van het huidige ontwerp?

aanpassen dupliceren en aanpassen uuhm, ik wil een helemaal nieuwe maken

Alright, what do you want to do with this unlimited

edit duplicate and edit Err, I just want tot create totally new one

Unchanged design

You did not change the design of the wrapper. Do you want to buy the product with the unchanged design?

Edit Buy anyway

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