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Frequently asked questions

Oh dear, we don't have a readymade answer to that!

you can call us, visit us, send us a letter or just come and take a peek through our windows. We like that. Contact

Very frequently asked questions

How do I create a business account?

Awesome you wanna buy chocolate for your company! Who doesn't want to receive their very own (personalized) bar from their boss? Waaaay better than the standard bouquet or christmas gift basket!

You can create a business acccount on the this page.

Some advantages:

1. immediate confirmation of your order, you won't have to wait on us to email you anymore!
2. You can save your designs and use 'em for repeat orders
3. You get a status overview of all your orders (including track & trace)
4. Overview of all your orders
5. Download your pdf invoices

Make sure to first log in with your (business) account before you place the order, so that you can order on account. High five!

What is the delivery time of my order?

We get it, you can't wait to sink your teeth in our chunky bars or till they plunk down on the doormat of your (girl)friend, grandma or collegue! That's why we're working hard to deliver as soon as possible. 

Depending on the type of product, our delivery times vary*:

- Our classic bars, eggs, Tony's Unlimiteds bars and other chocolate products will be delivered within 3 to 5 working days.
- If you order your own personalized bar before 12:00, you'll get it delivered the next day! Big orders will take a little longer though.. You find the delivery times based on order size on this page.

As soon as your chocolate has been sent, you'll receive a track & trace link in your mailbox. So keep an eye on your e-mail to check if your chocolate is on its way. You can also check the status of your order in your account on the tab 'my orders'.

And uh.. are you placing two orders with two different delivery times? It could be you'll get two packages. 

How do I order a personalised bar

So you want to design your own wrapper? Cool! 

At the bottom of this page, you'll find information about pricing, delivery times, flavours and more. We also provided some examples for inspiration. Starting at orders from €250,- we're not charging delivery costs. And keep in mind: one order = one delivery address. 

If you don't have a (business) account yet, make sure you make one first soooo you can save your wrappers, track your orders, download your invoices and lot's more! 

Orders in our wrapper creator
Design you own wrapper in our wrapper creator, pick your flavour and order away! 

Order with a custom design

You can also order custom design wrappers created in Adobe Illustrator or Indesign, giving you ultimate freedom in your design. You can download the template- and upload your design on this page

Rather order via e-mail? We only do this for exceptional requests. Think about the Tony's text printed in English or using golden foil for texts/elements orrrr printing different names on the wrappers. We can do it all! Wohh..

Can I order on account?

Awesome that you want to buy our chocolate! When you're ordering for your business, you can order on account. You can create your business account easily over here. The only thing we need from you are your business details, including your Chamber of Commerce (KvK)-  and VAT (BTW) number. 

It could be that you don't have either of those, because you're a school or a foundation for example. In that case you can create a regular consumer account and drop us a line at chocoshop@tonyschocolonely.com including all your business details. We'll help you out.

Ah, and one more thing: by ordering you agree to Tony's terms & conditions. Check 'em out here.

Are your shops currently open?

Yessss, we're open again! By taking the right precautions, we have ensured that you can visit our Stores in a safe way. So just pop in to taste, shop, make your own bar and learn more about our serious mission! Will we see you soon again?

choco shop - shipment

What is the delivery time of my order?

We get it, you can't wait to sink your teeth in our chunky bars or till they plunk down on the doormat of your (girl)friend, grandma or collegue! That's why we're working hard to deliver as soon as possible. 

Depending on the type of product, our delivery times vary*:

- Our classic bars, eggs, Tony's Unlimiteds bars and other chocolate products will be delivered within 3 to 5 working days.
- If you order your own personalized bar before 12:00, you'll get it delivered the next day! Big orders will take a little longer though.. You find the delivery times based on order size on this page.

As soon as your chocolate has been sent, you'll receive a track & trace link in your mailbox. So keep an eye on your e-mail to check if your chocolate is on its way. You can also check the status of your order in your account on the tab 'my orders'.

And uh.. are you placing two orders with two different delivery times? It could be you'll get two packages. 

What do you charge for shipping?

- For orders up to €20: €2.50 plus VAT
- For orders between €20 and €250: €7.50 plus VAT
- Orders over €250 are sent free of charge

Please note! The VAT rate that applies to the shipping charge is the same as the VAT rate that applies to the products you select.
In other words, the VAT added to the shipping charge can vary because the VAT on chocolate is 6%, while the VAT on goodies is 21%.

Do you also ship abroad?

Our chocolate postman only delivers our bars within the Netherlands. Because we think it's important that you know exactly what's in our bars (and that's what it says on our bars in Dutch...) and that we can guarantee you that your bars will be on the mat in time.

But don't worry! Our bars are for sale in more and more places: you find us at different airports and from the USA to Finland. Check the nearest shops per country below or order in our online choco shop. Then we'll deliver it to your home!

United Kingdom: Tony's Choco Shop / Tony's Store Locator
United States: Tony's Choco Shop / Tony's Store Locator
Germany: Tony's Choco Shop / Tony's Store Locator
Belgium: Tony's Store Locator
France: Tony's Store Locator
Sweden: Tony's Store Locator
Norway: Tony's Store Locator
Denmark: Tony's Store Locator

choco shop - order

How do I create an account and/or how do I log in?

Hey, how nice that you want to create an account with us. That can mean two things; or you will become our Serious Friend or you will try our chocolate. We will be happy either way and, hopefully, you will be too. So that's awesome.
Click on the person icon in the top right of the screen. This will open a window that invites you to log in or create a new account. You can also just click on it, that's just as easy.

Want to order something from our choco shop? Or save your self-designed wrappers? Then be sure to log in first! Then we know for sure where to store your order and / or wrappers.

Advantages of ordering via our online choco shop? Get ready:
1. Immediate confirmation of your order. No more waiting for confirmation via e-mail.
2. Your own designs are saved in your repeat order account.
3. Status overview of your orders (with track & trace).
4. Overview of your orders in one place.
5. Download PDF invoices.

How do I create a business account?

Awesome you wanna buy chocolate for your company! Who doesn't want to receive their very own (personalized) bar from their boss? Waaaay better than the standard bouquet or christmas gift basket!

You can create a business acccount on the this page.

Some advantages:

1. immediate confirmation of your order, you won't have to wait on us to email you anymore!
2. You can save your designs and use 'em for repeat orders
3. You get a status overview of all your orders (including track & trace)
4. Overview of all your orders
5. Download your pdf invoices

Make sure to first log in with your (business) account before you place the order, so that you can order on account. High five!

I want to change or cancel my order. How do I do that?

Whoops! No worries.. we're here to help. 

The fastest way to change or cancel your order is to call us on the choco phone: 020 205 1200. Keep your order number close (it starts with 'VW..' followed by six numbers).

Rather send us an email? That's possible too! Mail to: chocoshop@tonyschocolonely.com and we'll contact you as soon as possible. 

Team Tony's is available from monday to friday: 09:00 - 17:00.

Can I sell your chocolate abroad?

Ofcourse you can! Here's a list of who to contact per country:  

United States:
Tony's Chocolonely: www.tonyschocolonely.com/us / mailus@tonyschocolonely.com / 

United Kingdom:
Tony's Chocolonely: www.tonyschocolonely.com/uk / mailuk@tonyschocolonely.com 

Germany
Tony's Chocolonely: www.tonyschocolonely.com/de / germany@tonyschocolonely.com

Belgium
PAB Benelux: www.pabbenelux.com / pab@pabbenelux.com / +32 (0)15 28 14 00

Sweden / Finland / Denmark:
Arvid Norquist: sweden@tonyschocolonely.com / norway@tonyschocolonely.com / denmark@tonyschocolonely.com 

Finland:
Transmeri: finland@tonyschocolonely.com 

Other:
From Tol Export: export@tonyschocolonely.com

choco shop - payment

Why can't I pay on account anymore?

Whoops! That's because you haven't paid the 2nd reminder of a previous order. When this happens, your account is automatically blocked. You can still order, but then you have to pay immediately. 

(Oh, and ehh.. don't forget to complete the open payment too ofcourse)   

Where can I find my invoice?

You can easily find and download your invoices in your account. Once logged in, click on 'my orders' for your order overview. Go to the correct order and click on 'details'. After this, the 'download invoice' button appears. Whoop!

I need your company details to registrate you at my office. Where can I find it?

Everything about Tony's Chocolonely BV. can be found in our terms and conditions.

Tony's company details: 

Tony’s Chocolonely Nederland B.V.
Polonceaukade 20
1014DA Amsterdam
Netherlands

Phone; +31 20 2051 200
Email: mailme@tonyschocolonely.com

VAT: NL854138079B01
KvK: 60962704

Rabobank Amstelveen
IBAN: NL44RABO0131759892
BIC: RABONL2U

FLO ID: 18566
SKAL: 027729

Woops! The wrong name is on my invoice. Now what?

Please send the correct name and the corresponding order- or invoice number to chocoshop@tonyschocolonely.com. We'll adjust it for you. And ehh.. do you promise to pay some extra attention next time?

Have you created a consumer account and ordered chocolate for your company? Then your name will automatically appear on the invoice. We can convert your consumer account to a business account easily. For this we would like to receive all company details in an email to chocoshop@tonyschocolonely.com. Fixed!

choco shop - general

Where can I find your terms and conditions?

You can find 'em here!

Where can I find and/or change my account details?

The small figure (top right) opens your profile page. Via 'edit profile' (left) you easily change your personal details. You'll also your previous orders, invoices, used addresses and custom made wrappers over here. Easy!

Can I add a gift message or card to my order?

Cool you want to send a card with your chocolate order! But ehhm.. unfortunately we can't offer this service (yet). Bummer!

Heard of our personalized bars already? That's a bar and a card in one, isn't that fun! Create you own wrapper over here

Do you prefer a handwritten card by Team Tony's? We would like to make an exception for that. Send us an email with all the details in it and we will send a card from the office!

I have a complaint about my order. What should I do?

Ouch! That's unfortunate. Use our contact form to send us an email, or call the choco phone on +31 (0)20 20 512 00. We'll be happy to help you and find a solution!

Can I order on account?

Awesome that you want to buy our chocolate! When you're ordering for your business, you can order on account. You can create your business account easily over here. The only thing we need from you are your business details, including your Chamber of Commerce (KvK)-  and VAT (BTW) number. 

It could be that you don't have either of those, because you're a school or a foundation for example. In that case you can create a regular consumer account and drop us a line at chocoshop@tonyschocolonely.com including all your business details. We'll help you out.

Ah, and one more thing: by ordering you agree to Tony's terms & conditions. Check 'em out here.

Tony's Chocolate Club - algemeen

Wat is de Tony’s Chocolonely Chocolate Club?

Tony’s heeft iets nieuws.. iets heel bijzonders waar iedere chocofan tot nu toe alleen nog maar van kon dromen..  

..tromgeroffel... Tony’s Chocolonely Chocolate Club! 

Met ons nieuwe chocolade-abonnement verrassen we je elke maand met ’n doos Tony’s chocolade in crazy smaakcombinaties en vertellen we je meer over onze serieuze missie: samen maken we 100% slaafvrij de norm in chocolade. Elke maand ’n doos chocolade in nieuwe smaken die op je deurmat ploft. Voor jezelf en om te delen. Dat wil je! 

Tony’s Chocolonely Chocolate Club is dé club waar iedere chocofan tot nu toe alleen nog maar van kon dromen. Dusseh.. ga snel naar onze website en join da club! Deurmatties 4 life, je weet toch. 

Welke abonnementen zijn er?

De ene chocofan is de andere niet, dus we hebben voor ieder wat wils: ’n tijdelijk-smullen-abonnement van 3, 6 of 12 maanden of ’n doorlopend-genieten-abonnement. Welke je ook kiest, voor €12,50 per maand, ploft d’r elke eerste van de maand ’n doos Tony’s chocolade op je deurmat. Het doorlopend-genieten-abonnement kun je op elk moment online activeren, pauzeren of opzeggen. Gewoon vanuit je luie stoel. Je tijdelijke abonnement stopt vanzelf, daar hoef jij heeeelemaal niets voor te doen! 

Wat zit er in de doos?

In de doos die elke maand op je deurmat ploft zitten vier halve repen in twee verschillende smaakcombi’s, verpakt in kleurrijke wikkels. Genoeg voor jezelf én om te delen. Daarnaast vertellen we je elke maand meer over onze serieuze missie om alle chocolade 100% slaafvrij te maken.  

Deze crazy smaakcombi’s worden bedacht door Spice Girl Eva, het brein achter onze populairste reep allertijden: de melk karamel zeezout, en Count Chocula Bas, drievoudig Nederlands kampioen chocolade maken. Dusseh.. je kunt wel raden hoe cra-zy lekker deze repen elke maand zijn. We stoppen er ook nog ’n extraatje bij, jottem.  

Waarom hebben jullie een abonnement?

Met Tony’s Chocolate Club willen we chocofans elke maand weer opnieuw blij maken met chocolade in de allernieuwste en meest crazy smaakcombinaties. Daarom maken onze Spice girl Eva en Count Chocula Bas er iedere maand weer een feestje van! De halve Tonys repen in de doos zijn ook nog es extra makkelijk om te delen, één helft voor jou, en de andere voor je favoriete chocomaatje. Enneh.. da’s niet zomaar. Mensen bewust maken van de ongelijkheid in de chocolade-industrie is ’n belangrijke eerste stap naar een 100% slaafvrije chocoladewereld. Daarom willen we zoveel mogelijk mensen bereiken met onze chocolade en onze missie. Dusseh.. kom bij Tony’s Chocolate Club, doe mee met onze missie en deel onze chocolade en ons verhaal met je tante, je BFF, je collega of je buurmanWant alleen samen maken we alle chocolade 100% slaafvrij.  

Kan ik het abonnement cadeau geven?

Op dit moment helaas nog effe niet. Maar vanaf december wel. Heul snel dus!

Zit ik ergens aan vast?

Nope, wij zijn super flexibel en jij zit helemaal nergens aan vast. Het doorlopende abonnement kun je op elk moment online activeren, pauzeren of opzeggen. Gewoon vanuit je luie stoel. Je tijdelijke abonnement stopt vanzelf, daar hoef jij heeeelemaal niets voor te doen.

Houden jullie rekening met allergieën of diëten?

Een stukje knettersuiker, of een verdwaalde hazelnoot, dat kan gebeuren, maar heb je nou het idee dat er wel heel veel kaneelsuiker in je reep zit, terwijl er kokos in had moeten zitten, laat het ons dan weten via chocolateclub@tonyschocolonely.com

Kan ik ook af en toe ’n doos ontvangen?

Tuurlijk! Wat jij wil. Het beste is om dan ’n tijdelijk-genieten-abonnement te proberen van 3, 6, of 12 maanden, want die stopt vanzelf na die tijd. Het doorlopend-genieten-abonnement stopt niet vanzelf, maar die kun je wel makkelijk zelf ’n maand (of langer) pauzeren of stopzetten.

wanneer ploft de doos op m’n deurmat?

We bezorgen maandelijks de doos op de eerste van de maand. Als het op een zondag of maandag valt, zoeken we een andere mooie dag uit.

kan ik per maand betalen?

Het doorlopend-genieten-abonnement betaal je per maand via automatische incasso. Het tijdelijk-smullen-abonnement betaal je in één keer voor het aantal maanden dat je gekozen hebt. Welke je ook kiest, voor €12,50 per maand ploft er elke maand ’n doos Tony’s chocolade op je deurmat.   

wat als ik niet thuis ben wanneer de doos bezorgd wordt?

Geen probleem, de doos zit dan wel vol Tony’s chocolade, maar past gewoon door de brievenbus. Leg je deurmat maar vast recht! 

Kan ik in één keer een abonnement afsluiten voor meerdere adressen? (zakelijk)

Tony’s chocolate club is voor nu nog alleen voor jou of je vriend, je omamama, juf of geheime lover. We gaan in de toekomst kijken naar de mogelijkheid voor zakelijke bestellingen. 

Krijg ik korting als ik een langere tijd bestel?

Bij Tony’s staan we voor 100% slaafvrije chocolade. Daarbij hoort dat chocolade een prijskaartje mag hebben van ons. Zo krijgt iedereen in de keten een eerlijke prijs! Daarom krijg je bij ons geen korting als je voor ’n langere tijd bestelt. 

Wel is ’t zo dat we chocolade echt iets vinden om te delen! Als je iemand het abonnement cadeau geeft voor ’n langere tijd dan krijg je wel korting op ’t kaartje of de extra cadeaubox waarmee je diegene het abonnement cadeau geeft 😊. 

Tony's Chocolate Club - info voor bestaande deurmatties

Help mijn pakket is niet aangekomen? Wat nu?

Ohjee.. laten we jou zomaar in je blote reepie staan! Da’s niet de bedoeling natuurlijk. Maar geen zorgen, we gaan het voor je oplossen. Als je een mailtje stuurt naar chocolateclub@tonyschocolonley.com dan helpen we je graag verder. 

Ik vind de reep niet lekker

Oei.. dat is natuurlijk jammer. Want het liefst willen we iedereen blij maken met onze smaken. Maar da’s nou net het leuke van smaken.. die verschillen! Misschien kan je iemand in je omgeving wel blij maken met deze smaak, dan zit er in de volgende box vast weer eentje bij die je wel lekker vindt 😊 

Kan ik een andere leverdatum kiezen?

Nee, we leveren altijd op of rond de eerste van de maandGelukkig hoef je niet thuis te zijn om je pakketje te ontvangen. Want hij past gewoon door de brievenbus! Als je ‘m een keertje niet wil ontvangen dan kan je het abonnement altijd een maandje pauzeren. 

Kan ik een andere leverdatum kiezen?

Nee, we leveren altijd op of rond de eerste van de maandGelukkig hoef je niet thuis te zijn om je pakketje te ontvangen. Want hij past gewoon door de brievenbus! Als je ‘m een keertje niet wil ontvangen dan kan je het abonnement altijd een maandje pauzeren. 

De eerste valt op een zondag, wanneer krijg ik dan m’n box?

Als de eerste van de maand valt op een zondag of op een maandag dan kijken we naar een andere geschikte datum. Waarschijnlijk krijg je je pakketje dan net wat eerder. 

Krijg ik een track & trace?

Zeker krijg je een track & trace! Zodra we hem verzenden krijg je een mail binnen waarmee je je pakketje kan volgenDaardoor zit jij al met je neus aan het raam geplakt als de postbode de hoek om komt lopen! 

personalised wrappers

What type of paper do you use for your wrappers?

Our bars aren't packed in one, but two separate wrappers. The first wrapper is a (1.5 grams) aluminum foil, as thin as possible. The second layer consists of a paper wrapper. Why packed separately? We just made it more easy for you to throw 'em away the right way once you finished your bar. The aluminum foil in the regular waste bin and the paper wrapper in the paper bin. Reeeeecycle!

Aluminium foil
For our large bars we use an aluminum foil that can be recycled via the regular waste flow. The benefit of the aluminum foil that we use at Tony's is that it is a foil that consists of one material (and isn't a composite of several layers). This way, the foil can be easily separated from other waste by the waste processor. Once separated, the aluminum foil can be recycled for 100%. That's how we like it!

*important note for when you finished your bar: it's best to throw away the aluminum foil in its entirety (not in several small pieces). This makes it easier for the waste processor to separate it from other waste in the recycling process. Easy does it!

Paper wrappers
The paper we wrap around our Tony's bars is made of Sappi Magno Natural pure fibers. Unbleached and uncoated. We used to use recycled paper, but unfortunately this paper is no longer available. What about another? At the moment there is no alternative of recycled paper available on the market that meets Tony's criteria in the areas of quality assurance, processability and look & feel. But ofcourse we'll continue to look for alternatives of recycled paper that do meet these criteria. That's a promise. 

Do you have an example drawing and artwork specifications for me?

Of course we have 'em! Download (and upload) the template, artwork specifications and rules here.

I have a complaint about my personalized bar. Now what.. ?

Oops, that ain't nice! Please send an email to mijntony@tonyschocolonely.com, or call our chocophone (020 20 512 00). We are happy to help you and find a solution!

I want to upload my self made wrapper, how do I do that?

You can upload your design over here. Drag your design file to the square box on the upload page (below) and watch the preview in 3D. Happy? Hit that order button to pick your flavour and number of bars. Enjoy!

I want to order 4000 or more personalized bars, how do I do that?

For larger orders, the ordering process goes through a Tony from the Chocofancare team. Send an email to mijntony@tonyschocolonely.com and we'll be here to help! 

I want to (re)sell personalized bars, is that allowed?

Personalized bars are meant as a gift. Soooo it's not allowed to resell them. But hey.. it's much more fun to give 'em away, right?

Heeelp! My personalized bar is missing in the delivery. What to do?

No worries! Our personalized bars are shipped from a different location than our regular chocolate bars. Your personalized bar is getting wrapped in its unique jacket at our friends of Wihabo (the printing company we work with). This means that combi orders don't always fall on your doormat at the same time. We expect you receive both parts of your order quickly. If this isn't the case, please let us know by sending an email to mijntony@tonyschocolonely.com.

Delivery times for Tony's personalized bars:
1 to 100 bars: 1 working day = ordered on working days before 12 AM, next day delivery
101 to 250 bars: 2 working days = ordered on monday before 12 AM, delivery on wednesday
251 to 500 bars: 3 working days = ordered on monday before 12 AM, delivery on thursday
501 and more: 5 working days

Delivery times for all other Tony's (chocolate) products: max. 5 working days.

Can I find my designed wrapper somewhere?

Yeah, for sure! You can save your design via the wrapper creator. Make sure you are logged in first, so we know where to save your wrapper.  

You can find your own designs on your profile page by clicking on 'my wrappers'.

How do I order a personalised bar

So you want to design your own wrapper? Cool! 

At the bottom of this page, you'll find information about pricing, delivery times, flavours and more. We also provided some examples for inspiration. Starting at orders from €250,- we're not charging delivery costs. And keep in mind: one order = one delivery address. 

If you don't have a (business) account yet, make sure you make one first soooo you can save your wrappers, track your orders, download your invoices and lot's more! 

Orders in our wrapper creator
Design you own wrapper in our wrapper creator, pick your flavour and order away! 

Order with a custom design

You can also order custom design wrappers created in Adobe Illustrator or Indesign, giving you ultimate freedom in your design. You can download the template- and upload your design on this page

Rather order via e-mail? We only do this for exceptional requests. Think about the Tony's text printed in English or using golden foil for texts/elements orrrr printing different names on the wrappers. We can do it all! Wohh..

Join Tony's

I want to to a (graduation) project about Tony's. How do I do this?

So cool that you want to dive into Tony's and do your project about our company! Although we love to let everyone take a look in our choco(kitchen), we don't have the capacity to talk to everyone in person. As much as we would like to drink a cup of coffee with you, the number of requests we receive daily is too high.  

And ehh.. did you know we have an annual FAIR report? There's LOT's of information in it for your project about Tony's Chocolonely! You can also watch all the videos on our YouTube channel to find out more about how it all started. You can watch our film 'TONY, from chocolate criminal to world improver' via Itunes

Still some questions left? Send us an e-mail (mailme@tonyschocolonely.com) orrrr call the chocophone: 020-2051200. Happy to help ya!

I want to work/do an internship at Tony's! When can I start?

Nice! But ehhm.. first check our vacancy page to see if we have a suitable vacancy for you! You find it here. If so, fill in the form and who knows we might see you at our lunch table! 

If there is no suitable vacancy for you at the moment, we would advise you to keep an eye on the page. Although we are always open to anyone who wants to have a look in Tony's (choco)kitchen, we don't have the capacity to talk to everyone in person at the moment.We would prefer to drink a cup of cofffee with everyone, but the number of requests we receive every day is too high for that. Wanna come by? You can always pop in at a Tony's Talk!

Does Tony’s accept open applications..?

Cool that you think about joining us! Have you already checked our vacancy page to see if she's a suitable vacancy for you? You can do that here. If so, fill in the form and who knows, we may see you at our lunch table soon!

Isn't there anything for you right now? Bummer.. then we don't see any reason to have a digital cup of chocolate milk together anytime soon, because our vacancy page is fullllly up to date. There you'll find all the roles we're currently looking for to strengthen Team Tony’s and make 100% slave free the norm in chocolate. So keep an eye on it, because new vacancies are added regularly!

general

Why is red milk chocolate and blue dark chocolate?

In 2005 our first milk chocolate bar rolls off the production line. We choose to wrap it in a red wrapper, because we think this fits best with our alarming message. It didn't take long for people to ask about a dark chocolate bar, so we put it in a contrasting wrapper: blue. Fast forward to today and you'll see our chocolate family has grown enormously. We've got:
- 12 Classic bars
- 4 Exclusive bars
- 3 limited editions every year
- Seasonal bars like our extra big easter eggs, the easter bar, the whole alphabet in chocolate letters for Saint Nicolas in multiple flavours and the Christmas bar.

How many can you name from all our bars? Check your answers here in the chocolate shop!

Why is your chocolate Fairtrade?

When Tony's began, Max Havelaar (that's Fairtrade Netherlands) was the only organization seeking to promote fair trade and better living conditions for cocoa farmers. To qualify for Fairtrade certification, production conditions must meet certain minimum social and environmental standards. Also, as a certification system, Fairtrade is most closely aligned with our mission, because it guarantees a minimum price and works with cooperatives. Having said this, as far as we're concerned, certification is simply a starting point: the first step on the way to a fair supply chain. We believe it's possible to do more. That's why we developed our 5 Principles of Cooperation.

Do you also consider the environment?

Of course! We expect farmers to treat the environment with respect. And we actively encourage the farmers who supply our beans to implement more environmentally friendly production methods. The cooperatives we work with receive training. This helps minimize the use of pesticides and ensures appropriate and economical use of chemical fertilizer. Deforestation is strictly prohibited. Climate change is an increasingly important issue for Tony's, particularly since cocoa farmers are directly affected. Drought and extreme heat increase the likelihood of failed harvests and affect the quality of cocoa beans. Yet this is a trend that is expected to increase. At the moment, we offset our emissions through Justdiggit. We'll also be taking steps to reduce our emissions over the next few years. Ultimately, we want to ensure that whenever someone eats a bar of Tony's they're making a positive contribution to the environment.

In 2012, we also changed the wrappers on our bars. We now use uncoated, recycled FSC-certified paper. What?! Believe us, it's better for the environment. It means the wrappers on our bars are not coated with porcelain or kaolin. The paper is made from a mixture of recycled and FSC-certified paper. So, in a past life, the wrapper on your bar might have been the label on a jar of peanut butter or box of sprinkles! FSC stands for Forest Stewardship Council. Sounds impressive, doesn't it? And it is. It means the paper originates from sustainably managed forests. The foil we use contains as much recycled material as possible and we've also made it as thin as possible.

Why are your bars unequally divided?

To us it doesn't make sense for chocolate bars to be divided into chunks of equal sizes when there is so much inequality in the chocolate industry! The unevenly sized chunks of our 180g bars are a palatable way of reminding our choco friends that the profits in the chocolate industry are unfairly divided.

And in case you haven't noticed, the bottom of our bars represents the Equator. The chunks above are the Gulf of Guinea. From left to right you have Ivory Coast, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon.

What about all the other certification systems?

There are all kinds of labels on chocolate packaging. This is because there are several certification systems that operate under different names. Fairtrade and Rainforest Alliance (previously Rainforest Alliance and UTZ before they merged in 2018) are independent certificates that follow ISEAL's Codes of Good Practice for Setting Social and Environmental Standards, and there are also brands that have created their own certification systems such as Mondelez’s Cocoa Life and Nestle’s Cocoa Plan.

Certifications are third party checks on an external set of standards, a kind of compliance check on sustainability for companies. They are however not all the same. There are some fundamental differences between Fairtrade and Rainforest Alliance. Fairtrade guarantees a minimum price for their cocoa to protect against market volatilities. Fairtrade believes that farmers are stronger when they join forces, so Fairtrade farmers must be united in a cooperative. Rainforest Alliance places strong emphasis on conservation of the environment and farmers receive a variable premium on top of the market price. They work with cooperatives, as well as independent farmers.

As far as we're concerned, certification is a starting point and the proliferation of certification models makes it harder for consumers to understand what they represent. Euromonitor International’s research in 2018 revealed own labels, such as Cadbury’s Cocoa Life or Nestlé’s Cocoa Plan, could create consumer confusion - ‘Many in-house schemes have yet to resonate; and consumers may be unclear about the changing working relationships between certifiers and brands.’ To create a fairer supply chain we believe that companies have to go further than certification and take full responsibility, that's why we have developed our 5 sourcing principles. We invite any other organisation that sources cocoa to come round for coffee (and chocolate) to learn more about how they can adopt these principles through Tony’s Open Chain.

 

Do you have a Tony's presentation guide?

So cool you want to do a Tony's Talk at school! We're honored. Of course we'll help you. Check out our chocolate guide here. You can also check out our latest FAIR report, there's a lot of information in there. Check it out here. You'll let us know how it went right?

Is a vegan bar planned to launch?

Vegan milk chocolate is not on our schedule, so we are of course happy to tell you why. Our focus is on 100% slave-free chocolate and we work hard every day to achieve that (not just our chocolate, but all chocolate worldwide in the industry). To this end, we want to inspire mainstream chocolate makers to have a transparant value chain and produce slave-free cocoa as well. With our focus on cocoa and our mission, a vegan quality mark is not on the agenda for us.

Why can't I find all the bars at the supermarket?

That's a good question! We have divided our bars, so you have to do more for one bar than for the other. Read more about it below:

Classics
The Classics in our family a.k.a. Tony's Rainbow. With our newest offspring milk cinnamon biscuit our Classic rainforest now consists of 12 flavors. And that makes it complete! You can recognize them by their bright, colorful jackets in one color. You can find our Classics at supermarkets and non-supermarkets.

Exclusives
Our Exclusives have all been a Limited Edition in the past. Yes really. Here's the thing: the winner of the three Limiteds always comes back in a new jacket as Exclusive after a few months! We called them into life to keep surprising our chocolate fans ('crazy about chocolate' as we are) and to offer our customers an exclusive assortment from the very beginning. That's why our Exclusives - the name says it all - are exclusively available from the non-supermarket stores that Tony's sells: Marqt, de Bijenkorf, Jamin, Wereldwinkels, WAAR!, gift and delicacy shops, among others. You'll also find them in Tony's Home Store (Pazzanistraat 1), Tony's Super Store (Oudebrugsteeg 15) and in Tony's online choco shop.

Limited Editions 
Every autumn (just say first week of September) we traditionally come with three Limited Editions in three different flavours: the crazier, the better! Our Limiteds are produced in a limited edition, so the word "out" literally runs out. You can recognize them by the set of three. In December, our chocolate fans will be able to vote for your favo taste through our online channels. And the winner? You'll see them in the Exclusives range in the following spring.
The Limiteds are exclusively available from the non-supermarket stores that Tony's sells: Marqt, de Bijenkorf, Jamin, Wereldwinkels, WAAR!, gift and delicacy shops. You can also find them in Tony's Home Store (Pazzanistraat 1), Tony's Super Store (Oudebrugsteeg 15) and in Tony's online choco shop.

How many different chocolates do you have?

Fasten your seatbelts, because here comes Tony's chocolate family!

Classics
The classics in our family a.k.a. Tony's Rainbow. With our newest offspring of milk cinnamon biscuit, our Classics rainbow now consists of 12 flavours. And that makes it complete. You can recognize them by their bright, colorful jackets in one color. You can find our Classics at most supermarkets in the Netherlands.

Exclusives
Our Exclusives have all been a Limited Edition in the past. Yes, really. The thing is: the winner of the three Limiteds always comes back after a few months in a new jacket as Exclusive! We now have five and counting... You can recognize them by the striped Tony's logo. You can find our Exclusives exclusively at Worldshops, WHERE, de Bijenkorf, Marqt, Jamin, Tony's Store and webshop and at smaller gift and delicatessen shops.

Limited Editions
Every autumn we traditionally present three Limited Editions in three flavours: the crazier, the better! Our Limiteds are produced in a limited edition, so the word "on" literally runs out. You can recognize them by the set of three. In December you, our chocolate fans, will be able to vote for your favo taste through our online channels. And, uh, the winner? You'll probably see them in the Exclusives range in the following spring. In 2016, white carrot won walnut. And in September 2017 the new Limiteds are coming up again! You can find our Limited Editions exclusively at World Shops, WHERE, de Bijenkorf, Marqt, Jamin, Tony's Store and webshop and at smaller gift and delicatessen shops.

Relay bar
Here it comes: that's the next relay bar. Every six months, the relay bar takes over the relay baton from the previous bar. And don't forget to pass it on, because yes... it's a relay bar. Runnn to the shop, um, actually only to the Albert Heijn! Because this is one of those...

Saint Nicholas (Sinterklaas)
Saint Nicholas is our favorite holiday. Oh come and have a look, what's in your shoe! A real Tony's syllable, by that dear Saint. A letter that can break you out of chocolate, that's what the Saint has been looking at.

Christmas
Christmas tree in your bar! For in, or under your Christmas tree. With extra chocolate around it, so you can break it out and hang it in your tree. We can't guarantee that it will hang for long, because the milk chocolate with mulled wine is so delicious that you might want to eat it right away. All I want for Christmas is yoo-hoo!

Easter
Our chocolate always looks its Easter best, but our nice big Easter eggs are all you need to eat! Packed in a handy egg carton, so you can easily hide them, hang them in the Easter roof or just put them all in your mouth at once.

Little ones
Just as good as their big brothers, but for the road.  Because for this little one you always have a place left in your bag, your pocket or... in your mouth. Also great for coffee, under a movie or for snacking during long train rides. 

Tiny Tony's
Our Tiny's go very well together with coffee, tea, soda... uh, yeah, with everything actually.

Chocolate milk
Chocolate milk with no taste. No more than milk with the most delicious chocolate you might think. Well, that's about right! Not for sale in our webshop, but in the supermarket.

history

How did it all start?

Eleven years ago while investigating slavery in the cocoa supply chain for 'Keuringsdienst van Waarde' (a Dutch television program that features critical investigative journalism), journalist Teun van de Keuken is shocked to discover that much of the chocolate sold in supermarkets is made by people working as slaves. And this often includes children. He finds this totally unacceptable. When he tries to discuss the situation with chocolate makers, many decline. So he decides to do something about it. The first Fairtrade Tony's Chocolonely bars roll off the production line in November 2005. In 2006 Teun registers his company with the Chamber of Commerce and Tony's Chocolonely embarks on its mission to eradicate slavery from the chocolate industry.

play!

Who’s that Tony?

Tony's is named after journalist Teun van de Keuken. From 2002 to 2007 he investigated slavery in the chocolate industry for 'Keuringsdienst van Waarde' (a Dutch television program that features critical investigative journalism). He discovered that cocoa farmers in West Africa, and their children, were actually working as slaves. He tried to discuss this with several chocolate companies. When they declined, Teun decided to make his own slave free chocolate bars. He, Teun ('Tony' in Enlgish), felt very lonely in his battle against slavery in the chocolate industry, so he called the chocolate bar 'Tony's Chocolonely'.

Why did you change ‘on our way to 100% slave free’ to ‘together..’?

Our vision is a 100% slave free chocolate industry. Not just our chocolate, but all chocolate worldwide. We've been on the way to slave free chocolate for 11 years. We've been supported, encouraged, challenged, and consumed. One of the main things we've learnt along the way is how difficult it is to change an industry. After 11 years we weren't there yet, and even now after 14 year, slave free chocolate is far from the norm in the industry. We can't do it alone. So at that point we're also emphasizing the need to mobilize an army of friends who want to join us. We're actively seeking partners who apply our model through www.tonysopenchain.com. We can make slave-free chocolate by ourselves, but together we'll make all chocolate 100% slave free. That's why in 2015, we adjusted our yellow slave-free button from 'on our way to ..' to 'together we'll make chocolate 100% slave free'. We hereby emphasize our mission and encourage others to participate in changing the industry. Together. Everyone has a responsibility to take, check here what you can do!

ingredients

Where does your cocoa come from?

In 2012 we started buying our cocoa mass directly from cocoa farmers in West Africa. We're now working with 6 cocoa cooperatives: 2 in Ghana (ABOCFA and Suhum Union) and 4 in Ivory Coast (Kapatchiva, ECAM, ECOJAD and SOCOOPACDI). All of these cooperatives benefit from our 5 Principles of CooperationOur long-term relationship with these cooperatives means that we know them well and can assist them with their (financial) management. The farmers know they can sell us their cocoa for a good price for the foreseeable future, so they can invest in their farms and maximize their crop. And you know that our bars will always taste as good

Is your chocolate also organic?

We buy some of our beans from ABOCFA in Ghana, which is the first certified organic cooperative in West Africa, but we don't pay the organic premium. We know that organic farming doesn't necessarily deliver a better income for farmers in West Africa. Organic farming is a skill. To be good at it, farmers have to be professional. They have to have a great deal of knowledge and they also have to be able to invest in their farms. This is far from the reality for most cocoa farmers. Unfortunately, it seems that organic farming does not guarantee a positive social impact. So for the moment we're not seeking to make our entire supply chain organic. That's why it doesn't say 'organic' on our wrappers. For us, social impact comes first. At the same time, we do what we can to protect the environment.

Do you have a sugar-free bar or one with a sugar substitute?

At the moment, we don't have any plans to produce a sugar-free Tony's bar or to produce one with a sugar substitute. Our mission is 100% slave free chocolate. To achieve this, we have to make the most amazing ethically produced chocolate, so we can help cocoa farmers create a better future for themselves and inspire other chocolate makers to follow our example. In other words, we want to change the mainstream chocolate industry. Sugar-free bars are still too much of a niche product. Producing one won't help the cocoa farmers. But this may not always be the case. We do our best to always be one step ahead.

Why is your chocolate milk not biological anymore?

The price of biological milk and sugar rose so enormously that we had to raise our prices.The result was that people stopped buying it. That meant we could buy less cocoa, sugar and milk from farmers. Which is not what we want. So, we decided to keep buying the same biological cocoa for the same price, but without the certification. Saves money you know. For the other ingredients we found alternatives that make just as much impact. Vera, our sugarbabe, researched sugar and found out what is actually 'sustainable'. In the end we chose to get our sugar Fairtrade and traceable in Mauiritus. Milk now comes from a group of German farmers via the 'Faire Milch'concept.

Do you have a vegan bar?

The 70% dark chocolate bar, dark almond sea salt and dark pecan coconut are basically vegan, but there is a minimal chance that milk or protein traces are in the bars. Our milk and dark bars are made in the same place, where after the production of milk bars a "transition batch" is running first to remove any remaining chocolate from the line before the dark bars are made (and vice versa). In this way, some traces may remain on the factory line. As a result, we can't 100% guarantee that it's not in it, and strict vegans would like to have that guarantee. However, if this is not a problem for you, then we say: enjoy your bar!

Do your bars contain lactose?

All our white and milk chocolates contain milk products. The 70% pure chocolate bar is basically vegan (i.e. lactose free), but there is a minimal chance that there is milk or protein in the bar. Our milk bars and vegan dark bars are made in the same place, where after the production of milk bars a "transition batch" is first turned to remove any remaining chocolate before dark bars are made (and vice versa). In this way, some traces may remain on the factory line. As a result, we cannot 100% guarantee that there is nothing in it. On the back of the wrapper we also mention that it may contain traces of milk (this includes lactose).  

collaborations

Would you like to sponsor me/my event?

We get a lot of sponsorship requests every day. We have drawn up some chocolate rules for this purpose. We only choose the requests that can bring us a little closer to our mission: 100% slave-free chocolate. This means that if we sponsor an event/action/person, this must relate to West Africa (Ghana/Ivory Coast), for the benefit of farmers in Ghana/Ivory Coast, or to help in the fight against modern slavery.

In addition, it is important for us not to actively sponsor children/teenagers, because we have a tasty but unhealthy product.

And what about a goodiebag?
In a goodiebag our bar get lost between all the other products and there is very little room for our story, so you won't see us in goodiebags.

Would you like to partner/collaborate with me (for promotions)?

How nice of you to think of Tony's for this! We get a lot of requests for sponsorship and requests for competitions/promotions every day, so we can't work together with everyone, no matter how much we want to do that. That's why we choose the requests that can bring us a little closer to our mission: 100% slave-free chocolate. We think it's important that attention is paid to our story, so that the cocoa farmers get what they're entitled to.

If your request does contribute to our mission, feel free to send us an email!

Can I have a bar to test it on my social media channel?

It's so good to hear you want to put your teeth into our new, jaw-dropping bar. We get a lot of sponsorship requests every day, so we choose the requests that can bring us a bit closer to our mission: 100% slave free chocolate. We think it's important that there's attention for our story as well as our surprising flavours. 

You are of course very welcome in one of our Tony's Stores. There you can come and taste all the flavours, including our very latest ones! We DO want to hear ofcourse which one is your fave..!
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