we are on our way to 100% slave free chocolate, but only together we could make áll chocolate 100% slave free. Big Choco is doing way too little to make this happen. Yes, they could do better! Paying the living income reference price to cocoa farmers, thát would really make a difference.
With our new bars – you know, these flavor-look-a-likes in a Tony’s wrapper which might taste like the original but which are made totally different – we show the chocolate industry that you can make a difference, by doing things differently.
This week we hold up a mirror to Big Choco again. We give the Dutch a preview of what chocolate could look like when cocoa farmers always receive a fair price for cocoa. In bus stops, online and with an ad in the Volkskrant.
And we will hold up that mirror for them untill they join us!
Because the message is clear: Cocoa farmers should be paid more for their cocoa on a structural basis!