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Only together we’ll make #allchocolateslavefree

we are on our way to 100% slave free chocolate, but only together we could make áll chocolate 100% slave free. Big Choco is doing way too little to make this happen. Yes, they could do better! Paying the living income reference price to cocoa farmers, thát would really make a difference.

With our new bars – you know, these flavor-look-a-likes in a Tony’s wrapper which might taste like the original but which are made totally different – we show the chocolate industry that you can make a difference, by doing things differently.

This week we hold up a mirror to Big Choco again. We give the Dutch a preview of what chocolate could look like when cocoa farmers always receive a fair price for cocoa. In bus stops, online and with an ad in the Volkskrant.

And we will hold up that mirror for them untill they join us!

Because the message is clear: Cocoa farmers should be paid more for their cocoa on a structural basis!

made a promise..

20 years ago Big Choco promised to ban modern slavery and illegal child labor from the cocoa industry. They signed the Harkin-Engel protocol. 20 Years later there are still 30.000 victims of modern slavery, and 1,56 million childeren are working under illegal circumstances at cocoa farms in West- Africa, as claimed by different studies (NORC, Global Slavery Index). Nope, nothing has changed indeed. And no, that is not ok!

but doesn’t keep it

Poverty is the main cause of these abuses in the industry. The solution lies in paying a higher price for cocoa. With the current farmgate price farmers don’t earn a living income. In Ivory Coast the price of Cocoa even dropped with 18,5% in October 2021.

This means more poverty for cocoa farmers. Resulting in more illegal child labor and modern slavery. This cannot be the intention right?!

Tony’s always pays the price for a living income, $2,20 per kilo cocoa. Also after the price drop. Because people will go for profit, always! And solving poverty is an important step in stopping the current abuses.

It’s time that Big Choco will start to see this too and will follow our lead. And when they would pay the living income reference price for all cocoa they buy in West-Africa, that would cost an estimated amount of 1 billion euro. That is only 0,7% of global chocolate-revenue. That can’t be a reason not to pay a higher price to cocoa farmers.

join the chocolate revolution

And ehm.. We could really only do it together. So choco fans, are you in? How? Well, simple: make some noise!

Share or comment below our posts on Instagram or Facebook.

Tag your favorite chocolate brand with #allchocolateslavefree .

And demand from them to pay the living income reference price, just like Tony’s mission allies Albert Heijn and Aldi*

Then Big Choco will understand sooner or later that making chocolate could.. ehm should.. be done differently!

Together we’ll make #allchocolateslavefree. So let’s go choco-activist!

*Just like Tony’s, Albert Heijn and Aldi pay the living income reference price for the chocolate in their Delicata- and Choco Changer bars. They are our mission allies in Tony’s Open Chain and make their chocolate according to Tony’s 5 sourcing principles.

Become a Serious Friend & stay up to date on all the impact we’re making.

Curious how they taste?! Order them here...

vdOr ehm.. go to Albert Heijn, Jumbo, a specialty store and try them all.

Chocofans please note: due to delays at postal companies your package might be delivered later than usual. 

Christmas promo: fill in discount code TONYKERST10 at checkout to receive 10% discount on the Christmas assortment .


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