When Borre Akkersdijk graduated as a designer, he had high hopes of going global by creating a sustainable fashion brand.. but somewhat lower expectations for changing the world. One individual vs an entire industry? Sounds a lot a-lonely..
Yep, Big Textile has a lot in common with Big Choco. And we see a lot of ourselves –and find loads of inspiration – in Borre’s approach to influencing industry change. In particular, his realization that everyday consumers have the numbers needed to influence industry change.. all they’re missing is someone to get them better informed. And that’s the power of a good product with a good story.
“Why am I always bringing a Tony’s bar? Because I can talk about it.”
No surprise, Borre came up with an amazing product and an awesome story. His fabric innovation studio BYBORRE is working on the frontiers of material development. And it’s started a textile revolution with a unique production method that not only lowers costs but also waste. Big names like Adidas, BMW and Rapha are already hooked on his highly functional and aesthetically incredible new knits, helping BYBORRE make the world of fashion and interiors more sustainable.
In Episode 2 of Tony’s Chocolloquium, Borre chats to Amelia Høy about the dangers of industries with closed doors, creating a benefit for people to change, and equipping creators to tell compelling stories.