We’re often asked, “Does your impact strategy ever clash with your commercial strategy?” Well, no, actually, because we only have a single strategy: our roadmap. And it’s all about making impact. This results in a huge amount of commitment and provides a lot of clarity. In fact, we really recommend it to every company.
Our roadmap consists of three pillars:
- Tony’s creates awareness
- Tony’s leads by example
- Tony’s inspires to act