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Are you as passionate about changing the cocoa industry as we are? Are you the kind of person who’d rather make change than wait for it? Sweet! ’Cause we’ve got a namitious mission, and we can’t do it alone. that’s why we want to givechangemakers like you all of the information and resources you need to join us in changing the chocolate industry from within. Are you ready? Let’s dig in!
Wanna brush up on your knowledge of Tony’s and the chocolate industry? Need some resources to help share our story? This is the place to find everything there is to know with these handy resources!
Tony’s 101
Ever wonder how Tony’s got its funky name? Or how we’re actually changing the chocolate industry from within? Need a closer look at the bitter truth in the chocolate industry? This, here, is the right place! Tony’s 101 is your go-to resource for everything there is to know about Tony’s! .. well, almost.
The Washington Post ‘Cocoa’s Child Laborers’
We talk a lot about the cases of forced labor and illegal child labor in the cocoa industry, but not much about what that’s really like for the adults and children involved. In 2019 The Washington Post travelled to West Africa to report on these issues first hand. Read their article to learn more about the issues facing the cocoa industry and to hear the stories of children working under illegal conditions on a cocoa farm in West Africa.
annual FAIR report
Want some more in-depth information about who Tony’s is, what we do, and the kind of impact we make? You can find all that info and more in our Annual FAIR report! You can read it online, download a copy, or grab a physical version for free from our Chocoshop!
Rotten on Netflix
Ready to take a deep dive into the world of cocoa? The ‘Bitter Chocolate’ episode of Netflix original docuseries Rotten has got you covered! Take a look at cocoa farms in West Africa, the bitter truth of the cocoa industry and even get a small peek into what Tony’s is doing to change the industry for the better.
Ready to help us change the chocolate industry? Woohoo! We’re so glad you’re in. Let us help you help us with some materials and resources that you can use to take action with Tony’s.
Give your class a Tony’s Talk
Ready to help us share our story? That’s what we like to hear! If you’re a college student, and have a class or club that might be interested in learning about Tony’s (Fairtrade club, supply chain class, sustainability class, etc) get in touch with us to schedule a Tony’s Talk! What’s a Tony’s Talk? It’s like our version of a TED Talk, but we can tailor it to the inerests of your particular club or class. Check out this example from Ynzo, the Choco Evangelist himself!
Take Tony's to class
Our story is now an official case study "Tony's Chocolonely: Scaling a Purpose-Centered Brand" published through Columbia Business School and available via Harvard Business Publishing. It gets into all the juicy parts: scaling Tony's Open Chain, scaling Tony's Chocolonely in North America, and what it actually takes to grow a chocolate company while trying to change the industry it operates in. Students, send it to the professor whose class it belongs in (marketing, supply chain, social entrepreneurship, ethics, sustainability.. pick your fighter). Professors and teachers, you already know what to do. The more classrooms dig into how cocoa really works, the harder it gets to keep things the way they are!