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Why our calendar is unequally divided


It’s come to our attention that many of our valued customers are receiving difficult questions about the Tony’s Chocolonely countdown calendar. We empathise with your position and want to be as transparent as possible and help you to respond to queries. We also want to explain to our customers why we designed the calendar in this way.


1. Why one of our calendar windows is empty: 

At Tony’s we use our products to communicate our mission – to make 100% slave free the norm in chocolate. Our bars are unequally divided to represent inequality in the chocolate industry, and other products are designed this way too. Our countdown calendar is also unequally divided – 25 tiny Tony’s split over 24 windows. #8 has no tiny, #9 and #24 have two tinys to illustrate this. 

Click here to find out why our products are unequally divided.


We hoped this would act as a conversation starter between us and our choco fans on email/social media about our mission but did not anticipate that it might create extra work for our valued retail partners.  

2. Neurodivergent children & adults:

We have more to learn in considering how we can make our products as inclusive as possible. Unfortunately, with our countdown calendar, we failed to consider the difficulties empty windows can cause for neurodivergent children & adults. We would like to welcome all feedback on how to make our products more accommodating for neurodivergent people going forward as it was not our intention to cause this issue. We always want to make people smile with our products but we are not perfect and appreciate the feedback that helps us to become better as we grow.

If we can offer any other information and support to ensure your customers can enjoy our calendar please let us know.

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