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Reframed, cocoa & color by Joshua Kissi

In Tony’s Open Chain we are all connected.

From the cocoa farmers in West Africa to the serious friends who buy our chocolate. We know everyone by name.

We introduce to you Sarah, Jérôme, Eugénie, Didier, Martin, Assata, Emmanuel, Gaah, Romeo, Faustina, George, Daouda, Abraham and Stephen. Inspiring, successful, vibrant people working in cocoa in Ghana and Ivory Coast. And Rachid.. Sarah’s 6 year old son, who loves football and dancing.

They are Tony’s Chocolonely ambassadors for a more equally divided cocoa chain without child labour and modern slavery.

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‘Whenever we finish a good project, we invite other cooperatives for the celebration. This is how we inspire others to act!’

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Assata Doumbia is the president of Tony’s Chocolonely’s partner coop ECAM in Ivory Coast. She cultivates cocoa and rubber herself.

‘I have a passion for setting-up projects that give women more authority in the communities. I travel often to find new partners so that we are financially independent and can realize all our plans.’

Her favorite project is the one that stimulates male members to handover part of their land to their wives to make the women more financially independent.

She is also running several projects to fight against child labour. Apart from the Child Labour Monitoring and Remediation System (CLMRS), she has set up a school fund together with the Chocolonely Foundation. In addition, she has used the Tony’s premium to construct a school and distributed thousands of school kits and uniforms to stimulate the education of children.

‘We also do a lot of awareness-raising activities at schools and in communities through theatre shows. This is done by women, as there is a higher trust level. For children it’s like their mum is talking to them.’

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Joshua Kissi

Joshua Kissi, NYC born photographer with Ghanaian roots, whose work is known for breaking with stereotypes and inequality, went to Ghana and Ivory Coast and reframed cocoa & color. The colorful frames symbolize the openness and different perspectives of the people in Tony’s Open Chain. We framed power, positivity and progress.

The Crew

Next to all ambassadors captured by Joshua’s camera, the crew who made Reframed possible consisted of Joshua Kissi, assistant/stylist Nana Kwasi Wiafe, filmmaker David Boanuh, and Diara and Pascal from Tony’s Chocolonely

With African beats we danced at the cocoa farms, in the streets of Accra and Abidjan, in the cocoa warehouse in the harbour. We laughed, we learned and made many new friends.

Wanna join in?
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