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Tony’s Impact

Tony’s deliberately chooses to work in Ghana and Ivory Coast. That’s where the worst problems are so that’s where we want to have a positive impact. Tony’s mission is to make all chocolate 100% slave-free. In Ghana and the Ivory Coast, 1.56 million children are work under illegal conditions and 30,000 people are victims of modern slavery. Therefore, we deliberately choose to work in these countries, making a postive impact where the worst problems are.

our impact

Tony’s mission is together we'll make 100% slave free the norm in chocolate. And our roadmap is helping us get there. But how much progress are we making and how much impact are we creating? Good question! That's why we’ve gone to great lengths to explain what we’re doing. We also monitor the effects of our activities so you can see what impact we’re creating. These are our main impact results from the last book year:

bars sold

More and more people are discovering our chocolate. Last bookyear we sold 46.233.862 bars. Whoopee! Growth is an important part of our mission. It enables us to work with more farmers who benefit from our recipe for slave free cocoa. It also means we can make more noise in the chocolate industry so the chocolate giants follow our example.

metric tons of cocoa beans purchased

That’s about 18 shipping containers filled to the brim! The beans used to make our cocoa mass and our cocoa butter are all traceable, purchased directly from our partner cooperatives in Ghana and the Ivory Coast. We're unique in this respect. Almost no other chocolate brand sold in the supermarkets knows where or how their cocoa beans are grown. They have no relationship with the farmers and if the cocoa comes from West Africa,  they're completely in the dark. As strange as it may seem, this applies to the vast majority of certified (sustainably produced and organic) cocoa. The beans we purchased during the 2019-20 cocoa season (some of those 5,537 metric ton) will be in your bar in 2021.

farmers we work with directly

The 8,457 farmers who produce cocoa for Tony’s are 8,457 farmers who are enabled to earn a living income. And because they have dependents (avg. family size of 6 in Ghana and 8 in the Ivory Coast) the number of people who benefit is far greater. We buy cocoa per season. So the number of farmers we’re working with this year is higher than the number of farmers who produced the cocoa for the 43 million bars we sold last year. Got it? 

paid in premiums

In addition to the Fairtrade premium we also pay a Tony’s premium to help enable farmers a living income. The premium helps increase the farmer’s income both literally and by enabling them to invest in resources that increase productivity, such as agricultural training courses and nurseries for new cocoa trees. The premium also reduces their outgoings by enabling them to buy fertiliser in bulk and install central water pumps and by making education more accessible. More than 9.2% of the retail price of our bars goes to the cocoa farmers.

Tony’s sourcing principles for slave free cocoa

We show that chocolate can be made differently, without slavery and exploitation. We’ve developed our own recipe for slave free cocoa with five ingredients. It enables the farmers to earn a living income. It also ensures that we know exactly where our beans come from and allows us to work with the farmers to eliminate the abuses in the industry!

Tony's partner cooperatives
The cocoa farmers are affiliated with our partner cooperatives, which comprise Kapatchiva, Ecojad and ECAM in the Ivory Coast and ABOCFA, Asetenapa and Asunafo in Ghana. Tony’s Impact team regularly travels to Ghana and Ivory Coast to visit the partner cooperatives and attend the annual meetings. It goes without saying that we always take an extra bag of Tony's chocolate with us so that the farmers can see the results of all their hard work.

Team Tony's attending the ABOCFA annual meeting Team Tony's attending the ABOCFA annual meeting
Team Tony's attending the ABOCFA annual meeting

your impact

Just calculated your impact? Then now you know how many beans it takes to make your favorite bar. Every bite helps. Whenever you enjoy a mouthful of Tony’s you’re eating chocolate made from traceable beans purchased directly from the farmer for a higher price. If we need more cocoa beans, we can work with more farmers who benefit from our sourcing principles for slave free cocoa. By eating our chocolate you’re part of the solution, but you can also sign our petition..

Here you can see how the farmers have chosen to invest their Tony's premium:

water pumps in the communities water pumps in the communities
water pumps in the communities
cassava crop harvested outside the cocoa season cassava crop harvested outside the cocoa season
cassava crop harvested outside the cocoa season
new cocoa trees new cocoa trees
new cocoa trees
schools schools

impact projects

Illegal child labour: monitoring and remediation
We’ve started implementing the Child Labor Monitoring and Remediation System (CLMRS) developed by the International Cocoa Initiative (ICI) and Nestlé so we can more closely monitor the risk of illegal child labour at our partner cooperatives in Ghana and the Ivory Coast. The system addresses the issue of child labour in cocoa production and helps improve the living conditions of the farmers. If farmers supply cocoa for Tony’s their children are monitored. Besides raising awareness of the consequences of child labour in cocoa communities, we also gather social data to ascertain whether, where and why child labour is being used. Once we understand the reasons, we try to find permanent solutions. We do this together with ICI, our partner cooperatives, the communities in West Africa and other key players, because only together can we solve the problem.

Tony’s Beantracker
Tony’s Beantracker gives us updates on the cocoa supplied by Ghana and the Ivory Coast. How cool is that? We know what volume of beans is being shipped and what is being processed in Belgium. We know which farmers supplied what percentages of each shipping container of beans.

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